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For inclusion, empowerment, and opportunity.

Join our movement for racial equity in the cannabis industry.

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About R.A.C.E

Our Mission

The mission of the R.A.C.E. coalition and movement is to unite, empower, and create maximum opportunity for communities and people of color within the emerging cannabis industry with a specific aim to raise up the voices of cannabis business owners and workers of color.

Founded and led by entrepreneurs and business owners of color within the cannabis industry, R.A.C.E. is an aspiring 501(c)(6) seeking to advance the interests of our community and of industrial equity through economic liberation, self-determination, business ownership, the rejection of tokenism, and through the promotion of community empowerment, skills-building, and political advocacy.

Whereas prohibition was weaponized against communities and people of color to stoke criminalization, brutality and incarceration, R.A.C.E. seeks and promotes avenues by which cannabis legalization may lead to the economic empowerment for entrepreneurs, workers, and communities of color in an era of rampant wage inequity, racial inequality, and prejudicial treatment by major institutions against entrepreneurs and workers of color.

For Business Owners

Are you a current or aspiring economic empowerment or minority license seeker in the cannabis industry, either in Massachusetts or elsewhere?

We have recently established our first chapter in Cambridge, MA and we are actively beginning new chapters in other parts of our home state of Massachusetts and beyond.

Fill out the form below and one of our organizers will be in touch about how R.A.C.E. can help connect you to other industry stakeholders who believe in and are ready to fight for equity.